WET Hydration / Coachella · Revolve Rodeo at Stagecoach · 2026
WET Hydration / Coachella · Revolve Rodeo at Stagecoach · 2026
Alleyoop brought WET Hydration into the cultural conversation during festival season’s most coveted dates at Coachella and Revolve Rodeo at Stagecoach. Rather than advertising around the culture, we embedded the brand directly inside it. A targeted influencer experiential strategy paired high-volume on-site sampling with credible cultural integration, establishing WET Hydration as the premium functional hydration choice for today’s lifestyle consumer.
Alleyoop brought WET Hydration into the cultural conversation during festival season’s most coveted dates at Coachella and Revolve Rodeo at Stagecoach. Rather than advertising around the culture, we embedded the brand directly inside it. A targeted influencer experiential strategy paired high-volume on-site sampling with credible cultural integration, establishing WET Hydration as the premium functional hydration choice for today’s lifestyle consumer.
Alleyoop brought WET Hydration into the cultural conversation during festival season’s most coveted dates at Coachella and Revolve Rodeo at Stagecoach. Rather than advertising around the culture, we embedded the brand directly inside it. A targeted influencer experiential strategy paired high-volume on-site sampling with credible cultural integration, establishing WET Hydration as the premium functional hydration choice for today’s lifestyle consumer.
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Experiential Activations · Social & Digital · Creative & Content
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Alleyoop / WET Coachella
Alleyoop / WET Coachella
Alleyoop / WET Coachella
(01/04)
CREATOR
PARTNERSHIPS
CREATOR
PARTNERSHIPS
CREATOR
PARTNERSHIPS
Credible voices inside the culture
Credible voices inside the culture
Alleyoop paired WET Hydration with creators who already live in festival culture, putting the brand in their hands and their feeds all weekend, with social posts driving followers to pick it up at Walgreens.
Alleyoop paired WET Hydration with creators who already live in festival culture, putting the brand in their hands and their feeds all weekend, with social posts driving followers to pick it up at Walgreens.
Alleyoop paired WET Hydration with creators who already live in festival culture, putting the brand in their hands and their feeds all weekend, with social posts driving followers to pick it up at Walgreens.
Alleyoop / WET Coachella
(02/04)
SAMPLING
ACTIVATION
SAMPLING
ACTIVATION
SAMPLING
ACTIVATION
Cold cans, all weekend
Cold cans, all weekend
High-volume on-site sampling put ice-cold WET Hydration in festivalgoers’ hands right when they needed it most.
High-volume on-site sampling put ice-cold WET Hydration in festivalgoers’ hands right when they needed it most.
High-volume on-site sampling put ice-cold WET Hydration in festivalgoers’ hands right when they needed it most.
Alleyoop / WET Coachella
(03/04)
CUSTOM
BRANDED CART
CUSTOM
BRANDED CART
CUSTOM
BRANDED CART
A sampling station built to be seen
A sampling station built to be seen
A custom WET Hydration cart, dressed in Rodeo artwork for the weekend, served as the brand’s home base and a photo moment of its own.
A custom WET Hydration cart, dressed in Rodeo artwork for the weekend, served as the brand’s home base and a photo moment of its own.
A custom WET Hydration cart, dressed in Rodeo artwork for the weekend, served as the brand’s home base and a photo moment of its own.
Alleyoop / WET Coachella
(04/04)
CUSTOM MERCH
+ PREMIUMS
CUSTOM MERCH
+ PREMIUMS
CUSTOM MERCH
+ PREMIUMS
Merch worth keeping
Merch worth keeping
Custom Rodeo trucker hats and branded premiums turned a free sample into something guests wore all weekend, keeping WET Hydration in the photos long after the cans were empty.
Custom Rodeo trucker hats and branded premiums turned a free sample into something guests wore all weekend, keeping WET Hydration in the photos long after the cans were empty.
Custom Rodeo trucker hats and branded premiums turned a free sample into something guests wore all weekend, keeping WET Hydration in the photos long after the cans were empty.
The goal
WET Hydration needed to break through a crowded functional beverage market by showing up credibly inside the culture, not just advertising around it.
WET Hydration needed to break through a crowded functional beverage market by showing up credibly inside the culture, not just advertising around it.
The approach
The team deployed an influencer experiential strategy across Coachella and Stagecoach, pairing high-volume on-site sampling with culturally aligned influencer integration.
The team deployed an influencer experiential strategy across Coachella and Stagecoach, pairing high-volume on-site sampling with culturally aligned influencer integration.
On the ground
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
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