BODYARMOR / Coachella · Indio 2024
BODYARMOR / Coachella · Indio 2024
Coachella’s Revolve Festival brings together 2,000 of the world’s most influential creators, and BODYARMOR’s presence was built from the ground up to match the moment. A fully custom hydration station served electrolyte slushies and premium water, backed by end-to-end event staffing, content creation, and exclusive custom merch. Every detail was intentional, every touchpoint on-brand, and every influencer left with BODYARMOR in hand.
Coachella’s Revolve Festival brings together 2,000 of the world’s most influential creators, and BODYARMOR’s presence was built from the ground up to match the moment. A fully custom hydration station served electrolyte slushies and premium water, backed by end-to-end event staffing, content creation, and exclusive custom merch. Every detail was intentional, every touchpoint on-brand, and every influencer left with BODYARMOR in hand.
Coachella’s Revolve Festival brings together 2,000 of the world’s most influential creators, and BODYARMOR’s presence was built from the ground up to match the moment. A fully custom hydration station served electrolyte slushies and premium water, backed by end-to-end event staffing, content creation, and exclusive custom merch. Every detail was intentional, every touchpoint on-brand, and every influencer left with BODYARMOR in hand.
Services
Experiential · Social & Digital · Creative & Content
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Alleyoop / Revolve Fest
Alleyoop / Revolve Fest
Alleyoop / Revolve Fest
(01/04)
CUSTOM
BOOTH DESIGN
CUSTOM
BOOTH DESIGN
CUSTOM
BOOTH DESIGN
Built from the ground up
Built from the ground up
A fully custom BODYARMOR Flash I.V. hydration station, designed, built and staffed by Alleyoop to match the moment.
A fully custom BODYARMOR Flash I.V. hydration station, designed, built and staffed by Alleyoop to match the moment.
A fully custom BODYARMOR Flash I.V. hydration station, designed, built and staffed by Alleyoop to match the moment.
Alleyoop / Revolve Fest
(02/04)
ELECTROLYTE
SLUSHIES
ELECTROLYTE
SLUSHIES
ELECTROLYTE
SLUSHIES
On-site sampling
On-site sampling
Electrolyte slushies and premium water, poured to order by our event staff for every creator who stopped by.
Electrolyte slushies and premium water, poured to order by our event staff for every creator who stopped by.
Electrolyte slushies and premium water, poured to order by our event staff for every creator who stopped by.
Alleyoop / Revolve Fest
(03/04)
2,000
CREATORS
2,000
CREATORS
2,000
CREATORS
A bottle in every shot
A bottle in every shot
Revolve Festival brings together 2,000 of the world’s most influential creators. Alleyoop put BODYARMOR right where the content gets made, so every creator left with a bottle in hand and the brand showed up across the festival’s content.
Revolve Festival brings together 2,000 of the world’s most influential creators. Alleyoop put BODYARMOR right where the content gets made, so every creator left with a bottle in hand and the brand showed up across the festival’s content.
Revolve Festival brings together 2,000 of the world’s most influential creators. Alleyoop put BODYARMOR right where the content gets made, so every creator left with a bottle in hand and the brand showed up across the festival’s content.
Alleyoop / Revolve Fest
(04/04)
TALENT
INTEGRATION
TALENT
INTEGRATION
TALENT
INTEGRATION
Big names, on camera
Big names, on camera
Talent stopped by the BODYARMOR station all weekend, putting the brand into the moments their audiences were watching.
Talent stopped by the BODYARMOR station all weekend, putting the brand into the moments their audiences were watching.
Talent stopped by the BODYARMOR station all weekend, putting the brand into the moments their audiences were watching.
The goal
BODYARMOR needed a standout presence at Revolve Festival, the epicenter of influencer culture, to connect with 2,000 content creators in an authentic way.
BODYARMOR needed a standout presence at Revolve Festival, the epicenter of influencer culture, to connect with 2,000 content creators in an authentic way.
The approach
Alleyoop built the entire activation footprint from the ground up, handling staffing, content, and branded merchandise to ensure the brand was impossible to miss.
Alleyoop built the entire activation footprint from the ground up, handling staffing, content, and branded merchandise to ensure the brand was impossible to miss.
On the ground
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
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