BODYARMOR × Revolve
BODYARMOR / Coachella · Indio 2024
BODYARMOR / Coachella · Indio 2024
Coachella’s Revolve Festival brings together 2,000 of the world’s most influential creators, and BODYARMOR’s presence was built from the ground up to match the moment. A fully custom hydration station served electrolyte slushes and premium water, backed by end-to-end event staffing, content creation, and exclusive custom merch. Every detail was intentional, every touchpoint on-brand, and every influencer left with BODYARMOR in hand.
Coachella’s Revolve Festival brings together 2,000 of the world’s most influential creators, and BODYARMOR’s presence was built from the ground up to match the moment. A fully custom hydration station served electrolyte slushes and premium water, backed by end-to-end event staffing, content creation, and exclusive custom merch. Every detail was intentional, every touchpoint on-brand, and every influencer left with BODYARMOR in hand.
Coachella’s Revolve Festival brings together 2,000 of the world’s most influential creators, and BODYARMOR’s presence was built from the ground up to match the moment. A fully custom hydration station served electrolyte slushes and premium water, backed by end-to-end event staffing, content creation, and exclusive custom merch. Every detail was intentional, every touchpoint on-brand, and every influencer left with BODYARMOR in hand.
Industry
Fashion & Lifestyle
Timeline
12 weeks
Services
Experiential · Social & Digital · Creative & Content
Scroll to watch ↓
Alleyoop / Revolve Fest
(01/04)
Built from the ground up
Built from the ground up
A fully custom BODYARMOR Flash I.V. hydration station, designed, built and staffed by Alleyoop to match the moment.
A fully custom BODYARMOR Flash I.V. hydration station, designed, built and staffed by Alleyoop to match the moment.
A fully custom BODYARMOR Flash I.V. hydration station, designed, built and staffed by Alleyoop to match the moment.
Alleyoop / Revolve Fest
(02/04)
On-site sampling
On-site sampling
Electrolyte slushes and premium water, poured to order by our event staff for every creator who stopped by.
Electrolyte slushes and premium water, poured to order by our event staff for every creator who stopped by.
Electrolyte slushes and premium water, poured to order by our event staff for every creator who stopped by.
Alleyoop / Revolve Fest
(03/04)
The epicenter of influencer culture
The epicenter of influencer culture
Revolve Festival brings together the world’s most influential creators. BODYARMOR showed up right where the content gets made.
Revolve Festival brings together the world’s most influential creators. BODYARMOR showed up right where the content gets made.
Revolve Festival brings together the world’s most influential creators. BODYARMOR showed up right where the content gets made.
Alleyoop / Revolve Fest
(04/04)
Content & custom merch
Content & custom merch
Content creation and exclusive custom merch kept every touchpoint on-brand, and every influencer left with BODYARMOR in hand.
Content creation and exclusive custom merch kept every touchpoint on-brand, and every influencer left with BODYARMOR in hand.
Content creation and exclusive custom merch kept every touchpoint on-brand, and every influencer left with BODYARMOR in hand.
The goal
BODYARMOR needed a standout presence at Revolve Festival, the epicenter of influencer culture, to connect with 2,000 content creators in an authentic way.
BODYARMOR needed a standout presence at Revolve Festival, the epicenter of influencer culture, to connect with 2,000 content creators in an authentic way.
The approach
Alleyoop built the entire activation footprint from the ground up, handling staffing, content, and branded merchandise to ensure the brand was impossible to miss.
Alleyoop built the entire activation footprint from the ground up, handling staffing, content, and branded merchandise to ensure the brand was impossible to miss.
On the ground
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
© 2026 Alleyoop Group®