BODYARMOR / Las Vegas · Super Bowl LVIII, 2024
BODYARMOR / Las Vegas · Super Bowl LVIII, 2024
The Super Bowl is where sports meets culture at its peak, and BODYARMOR was in the room where it happened. As the brand launched its first-ever Super Bowl TV commercial, Alleyoop amplified the moment through custom branding, VIP hospitality for Coca-Cola executives and A-list talent, and an unforgettable night at the iconic Maxim Super Bowl Party featuring performances from 50 Cent, 21 Savage and more. Premium product placement, elite access and cultural clout, all in one night.
The Super Bowl is where sports meets culture at its peak, and BODYARMOR was in the room where it happened. As the brand launched its first-ever Super Bowl TV commercial, Alleyoop amplified the moment through custom branding, VIP hospitality for Coca-Cola executives and A-list talent, and an unforgettable night at the iconic Maxim Super Bowl Party featuring performances from 50 Cent, 21 Savage and more. Premium product placement, elite access and cultural clout, all in one night.
The Super Bowl is where sports meets culture at its peak, and BODYARMOR was in the room where it happened. As the brand launched its first-ever Super Bowl TV commercial, Alleyoop amplified the moment through custom branding, VIP hospitality for Coca-Cola executives and A-list talent, and an unforgettable night at the iconic Maxim Super Bowl Party featuring performances from 50 Cent, 21 Savage and more. Premium product placement, elite access and cultural clout, all in one night.
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Experiential Activations · Talent & Partnership · Creative & Content
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Alleyoop / Maxim Super Bowl
Alleyoop / Maxim Super Bowl
Alleyoop / Maxim Super Bowl
(01/05)
CUSTOM LED
BUILDOUT
CUSTOM LED
BUILDOUT
CUSTOM LED
BUILDOUT
A bar that lit up the room
A bar that lit up the room
A custom LED-wrapped BODYARMOR Flash I.V. bar put the brand at the center of the Maxim Super Bowl Party, the same weekend BODYARMOR’s first-ever Super Bowl commercial aired.
A custom LED-wrapped BODYARMOR Flash I.V. bar put the brand at the center of the Maxim Super Bowl Party, the same weekend BODYARMOR’s first-ever Super Bowl commercial aired.
A custom LED-wrapped BODYARMOR Flash I.V. bar put the brand at the center of the Maxim Super Bowl Party, the same weekend BODYARMOR’s first-ever Super Bowl commercial aired.
Alleyoop / Maxim Super Bowl
(02/05)
RED CARPET
BRANDING
RED CARPET
BRANDING
RED CARPET
BRANDING
Front and center on arrival
Front and center on arrival
BODYARMOR Flash I.V. branding greeted every guest, celebrity and photographer arriving on the Maxim red carpet in Las Vegas.
BODYARMOR Flash I.V. branding greeted every guest, celebrity and photographer arriving on the Maxim red carpet in Las Vegas.
BODYARMOR Flash I.V. branding greeted every guest, celebrity and photographer arriving on the Maxim red carpet in Las Vegas.
Alleyoop / Maxim Super Bowl
(03/05)
HOSPITALITY
MANAGEMENT
HOSPITALITY
MANAGEMENT
HOSPITALITY
MANAGEMENT
VIP care on the brand’s biggest night
VIP care on the brand’s biggest night
Alleyoop hosted top Coca-Cola executives and VIP guests end to end, so they could enjoy a night featuring performances from 50 Cent and 21 Savage.
Alleyoop hosted top Coca-Cola executives and VIP guests end to end, so they could enjoy a night featuring performances from 50 Cent and 21 Savage.
Alleyoop hosted top Coca-Cola executives and VIP guests end to end, so they could enjoy a night featuring performances from 50 Cent and 21 Savage.
Alleyoop / Maxim Super Bowl
(04/05)
BRAND
AMBASSADORS
BRAND
AMBASSADORS
BRAND
AMBASSADORS
Product in every hand
Product in every hand
Brand ambassadors in custom BODYARMOR varsity jackets kept Flash I.V. moving through the party all night.
Brand ambassadors in custom BODYARMOR varsity jackets kept Flash I.V. moving through the party all night.
Brand ambassadors in custom BODYARMOR varsity jackets kept Flash I.V. moving through the party all night.
Alleyoop / Maxim Super Bowl
(05/05)
TALENT
INTEGRATION
TALENT
INTEGRATION
TALENT
INTEGRATION
Cultural clout, on camera
Cultural clout, on camera
Talent carried BODYARMOR Flash I.V. onto the Maxim red carpet, putting the product in front of every camera at the party.
Talent carried BODYARMOR Flash I.V. onto the Maxim red carpet, putting the product in front of every camera at the party.
Talent carried BODYARMOR Flash I.V. onto the Maxim red carpet, putting the product in front of every camera at the party.
The goal
BODYARMOR launched its first-ever Super Bowl TV commercial and needed to amplify the moment beyond the broadcast.
BODYARMOR launched its first-ever Super Bowl TV commercial and needed to amplify the moment beyond the broadcast.
The approach
Alleyoop extended the campaign through event branding while hosting top Coca-Cola VIPs and celebrities, with performances from 50 Cent, 21 Savage, and more.
Alleyoop extended the campaign through event branding while hosting top Coca-Cola VIPs and celebrities, with performances from 50 Cent, 21 Savage, and more.
On the ground
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
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