BODYARMOR × Flash Spring Break
BODYARMOR / Cabo · Bimini · Fort Lauderdale · 2025
BODYARMOR / Cabo · Bimini · Fort Lauderdale · 2025
BODYARMOR Flash I.V. launched its first-ever Spring Break program, executing simultaneously across three premier destinations in Cabo, Bimini, and Fort Lauderdale as the Official Hydration Partner. A fully integrated 360 campaign spanned on-site activations, OOH media, paid social, Barstool Sports partnerships, in-hotel room drops, pool parties, and title-sponsored events headlined by artists like Fisher.
BODYARMOR Flash I.V. launched its first-ever Spring Break program, executing simultaneously across three premier destinations in Cabo, Bimini, and Fort Lauderdale as the Official Hydration Partner. A fully integrated 360 campaign spanned on-site activations, OOH media, paid social, Barstool Sports partnerships, in-hotel room drops, pool parties, and title-sponsored events headlined by artists like Fisher.
BODYARMOR Flash I.V. launched its first-ever Spring Break program, executing simultaneously across three premier destinations in Cabo, Bimini, and Fort Lauderdale as the Official Hydration Partner. A fully integrated 360 campaign spanned on-site activations, OOH media, paid social, Barstool Sports partnerships, in-hotel room drops, pool parties, and title-sponsored events headlined by artists like Fisher.
Services
Experiential · Retail & Shopper · Social & Digital
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Alleyoop / Flash Spring Break
(01/04)
Media that drives to shelf
Media that drives to shelf
Floating billboards, wrapped vehicles and OOH kept Flash I.V. in sight all week, backed by retail promotions at 7-Eleven, HEB, Publix, Casey’s and RaceTrac.
Floating billboards, wrapped vehicles and OOH kept Flash I.V. in sight all week, backed by retail promotions at 7-Eleven, HEB, Publix, Casey’s and RaceTrac.
Floating billboards, wrapped vehicles and OOH kept Flash I.V. in sight all week, backed by retail promotions at 7-Eleven, HEB, Publix, Casey’s and RaceTrac.
Alleyoop / Flash Spring Break
(02/04)
Owning every surface
Owning every surface
From pool-deck banners to check-in walls, BODYARMOR Flash I.V. showed up everywhere spring breakers looked as the Official Hydration Partner.
From pool-deck banners to check-in walls, BODYARMOR Flash I.V. showed up everywhere spring breakers looked as the Official Hydration Partner.
From pool-deck banners to check-in walls, BODYARMOR Flash I.V. showed up everywhere spring breakers looked as the Official Hydration Partner.
Alleyoop / Flash Spring Break
(03/04)
Built to be photographed
Built to be photographed
Branded beach balls, merch and premiums put the brand in every pool party photo and every in-hotel room drop.
Branded beach balls, merch and premiums put the brand in every pool party photo and every in-hotel room drop.
Branded beach balls, merch and premiums put the brand in every pool party photo and every in-hotel room drop.
Alleyoop / Flash Spring Break
(04/04)
Three destinations, one program
Alleyoop ran production and logistics across Cabo, Bimini and Fort Lauderdale, from wrapped shuttles and arrival check-ins to title-sponsored events, with over 1 million samples distributed.
The goal
BODYARMOR Flash I.V. needed to break beyond its sports positioning and establish itself as the go-to rapid hydration choice for the college spring break audience.
BODYARMOR Flash I.V. needed to break beyond its sports positioning and establish itself as the go-to rapid hydration choice for the college spring break audience.
The approach
The team deployed a 360-degree program combining on-site activations, OOH, paid social, Barstool Sports partnerships, and coordinated retail promotions across 7-Eleven, HEB, Publix, Casey’s, and RaceTrac to surround the consumer at every touchpoint.
The team deployed a 360-degree program combining on-site activations, OOH, paid social, Barstool Sports partnerships, and coordinated retail promotions across 7-Eleven, HEB, Publix, Casey’s, and RaceTrac to surround the consumer at every touchpoint.
On the ground
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
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