BODYARMOR × WM Phoenix Open
BODYARMOR / TPC Scottsdale · Arizona 2025
BODYARMOR / TPC Scottsdale · Arizona 2025
A full 360-degree activation surrounded BODYARMOR at one of golf’s most iconic events, the WM Phoenix Open. A fully custom-built experiential booth complete with DJ, photo booth, and high-volume sampling stations anchored a presence that extended to airport media, rideshare sampling, wrapped vehicles, and Barstool Sports talent integration, reaching the consumer at every touchpoint.
A full 360-degree activation surrounded BODYARMOR at one of golf’s most iconic events, the WM Phoenix Open. A fully custom-built experiential booth complete with DJ, photo booth, and high-volume sampling stations anchored a presence that extended to airport media, rideshare sampling, wrapped vehicles, and Barstool Sports talent integration, reaching the consumer at every touchpoint.
A full 360-degree activation surrounded BODYARMOR at one of golf’s most iconic events, the WM Phoenix Open. A fully custom-built experiential booth complete with DJ, photo booth, and high-volume sampling stations anchored a presence that extended to airport media, rideshare sampling, wrapped vehicles, and Barstool Sports talent integration, reaching the consumer at every touchpoint.
Services
Experiential · Creative & Content · Retail & Shopper
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Alleyoop / WM Phoenix Open
(01/04)
Designed and built from scratch
Designed and built from scratch
A fully custom BODYARMOR Flash I.V. booth on the course at the WM Phoenix Open, designed, built and staffed by Alleyoop.
A fully custom BODYARMOR Flash I.V. booth on the course at the WM Phoenix Open, designed, built and staffed by Alleyoop.
A fully custom BODYARMOR Flash I.V. booth on the course at the WM Phoenix Open, designed, built and staffed by Alleyoop.
Alleyoop / WM Phoenix Open
(02/04)
Live DJ sets all day
Live DJ sets all day
A live DJ booth built right into the bar kept the energy up and the crowd coming back all day long.
A live DJ booth built right into the bar kept the energy up and the crowd coming back all day long.
A live DJ booth built right into the bar kept the energy up and the crowd coming back all day long.
Alleyoop / WM Phoenix Open
(03/04)
A golf-ball wall made for sharing
A golf-ball wall made for sharing
A walk-in photo booth wrapped in hanging golf balls gave every guest a shareable moment with BODYARMOR in hand.
A walk-in photo booth wrapped in hanging golf balls gave every guest a shareable moment with BODYARMOR in hand.
A walk-in photo booth wrapped in hanging golf balls gave every guest a shareable moment with BODYARMOR in hand.
Alleyoop / WM Phoenix Open
(04/04)
Product in every hand
Our brand ambassador team ran high-volume sampling and put BODYARMOR Flash I.V. into fans’ hands across the course.
The goal
BODYARMOR needed to break through the noise at one of golf’s most attended and celebrated events.
BODYARMOR needed to break through the noise at one of golf’s most attended and celebrated events.
The approach
The team deployed a full 360 campaign spanning on-site experiential, airport media, rideshare sampling, and wrapped vehicles to maximize reach and drive both trial and retail conversion.
The team deployed a full 360 campaign spanning on-site experiential, airport media, rideshare sampling, and wrapped vehicles to maximize reach and drive both trial and retail conversion.
On the ground
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
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