BODYARMOR Flash I.V. / LIV Beach, Las Vegas · 2025
BODYARMOR Flash I.V. / LIV Beach, Las Vegas · 2025
When LIV Beach brought John Summit to Las Vegas for a packed summer Saturday, the day became an experience within the experience. A fully custom cool-down station complete with misters, exclusive branded merch and premium product sampling hydrated thousands of attendees and kept the energy high in the desert heat. In a crowded, high-stakes environment, the brand was impossible to miss.
When LIV Beach brought John Summit to Las Vegas for a packed summer Saturday, the day became an experience within the experience. A fully custom cool-down station complete with misters, exclusive branded merch and premium product sampling hydrated thousands of attendees and kept the energy high in the desert heat. In a crowded, high-stakes environment, the brand was impossible to miss.
When LIV Beach brought John Summit to Las Vegas for a packed summer Saturday, the day became an experience within the experience. A fully custom cool-down station complete with misters, exclusive branded merch and premium product sampling hydrated thousands of attendees and kept the energy high in the desert heat. In a crowded, high-stakes environment, the brand was impossible to miss.
Services
Experiential Activations · Merch & Seeding · Social & Digital
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Alleyoop / LIV x John Summit
Alleyoop / LIV x John Summit
Alleyoop / LIV x John Summit
(01/04)
MENU
INTEGRATION
MENU
INTEGRATION
MENU
INTEGRATION
On the menu all day
On the menu all day
BODYARMOR Flash I.V. was written into LIV Beach’s drink menu, so guests could order it at the bar right alongside the cocktails.
BODYARMOR Flash I.V. was written into LIV Beach’s drink menu, so guests could order it at the bar right alongside the cocktails.
BODYARMOR Flash I.V. was written into LIV Beach’s drink menu, so guests could order it at the bar right alongside the cocktails.
Alleyoop / LIV x John Summit
(02/04)
CUSTOM
BUILDOUT
CUSTOM
BUILDOUT
CUSTOM
BUILDOUT
A cool-down station in the desert heat
A cool-down station in the desert heat
A fully custom BODYARMOR Flash I.V. cool-down station, complete with misters, kept thousands of attendees hydrated and the energy high.
A fully custom BODYARMOR Flash I.V. cool-down station, complete with misters, kept thousands of attendees hydrated and the energy high.
A fully custom BODYARMOR Flash I.V. cool-down station, complete with misters, kept thousands of attendees hydrated and the energy high.
Alleyoop / LIV x John Summit
(03/04)
DIGITAL
BRANDING
DIGITAL
BRANDING
DIGITAL
BRANDING
Impossible to miss
Impossible to miss
BODYARMOR Flash I.V. took over LIV Beach’s LED screens, keeping the brand in front of the whole crowd throughout the day.
BODYARMOR Flash I.V. took over LIV Beach’s LED screens, keeping the brand in front of the whole crowd throughout the day.
BODYARMOR Flash I.V. took over LIV Beach’s LED screens, keeping the brand in front of the whole crowd throughout the day.
Alleyoop / LIV x John Summit
(04/04)
SAMPLING
ACTIVATION
SAMPLING
ACTIVATION
SAMPLING
ACTIVATION
Product in every hand
Product in every hand
Brand ambassadors served ice-cold BODYARMOR Flash I.V. samples and handed out exclusive branded merch to thousands of guests.
Brand ambassadors served ice-cold BODYARMOR Flash I.V. samples and handed out exclusive branded merch to thousands of guests.
Brand ambassadors served ice-cold BODYARMOR Flash I.V. samples and handed out exclusive branded merch to thousands of guests.
The goal
In a packed, high-energy environment, the brand needed to cut through the crowd and create a genuine connection with thousands of attendees.
In a packed, high-energy environment, the brand needed to cut through the crowd and create a genuine connection with thousands of attendees.
The approach
Alleyoop built a fully customized cool-down station complete with misters and product sampling, keeping everyone hydrated and engaged throughout the event.
Alleyoop built a fully customized cool-down station complete with misters and product sampling, keeping everyone hydrated and engaged throughout the event.
On the ground
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
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