Formula 1
Formula 1
Introduction
When Las Vegas hosted its first-ever Formula 1 Grand Prix, BODYARMOR showed up as the official hydration partner and the world noticed. The brand was organically inserted into the fabric of the sport through trackside branding, Sphere placements, strategic OOH, and high-energy sampling activations inside the F1 fan zone. Suite hospitality with talent including Alex Earle, Cam Newton, and Adam W, paired with marquee hotel activations across the Strip, turned a landmark sporting moment into a defining brand statement.
Location
Las Vegas 2023
Introduction
When Las Vegas hosted its first-ever Formula 1 Grand Prix, BODYARMOR showed up as the official hydration partner and the world noticed. The brand was organically inserted into the fabric of the sport through trackside branding, Sphere placements, strategic OOH, and high-energy sampling activations inside the F1 fan zone. Suite hospitality with talent including Alex Earle, Cam Newton, and Adam W, paired with marquee hotel activations across the Strip, turned a landmark sporting moment into a defining brand statement.
Location
Las Vegas 2023
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we’ll help make it unforgettable.