Flash Spring Break
Flash Spring Break
Introduction
BODYARMOR Flash I.V. launched its first-ever Spring Break program, executing simultaneously across three premier destinations in Cabo, Bimini, and Fort Lauderdale as the Official Hydration Partner. A fully integrated 360 campaign spanned on-site activations, OOH media, paid social, Barstool Sports partnerships, in-hotel room drops, pool parties, and title-sponsored events headlined by artists like Fisher. With over 1 million samples distributed and coordinated retail execution across 7-Eleven, HEB, Publix, Casey's, and RaceTrac, the brand owned the college consumer from every angle.
Year
Miami 2025
Introduction
BODYARMOR Flash I.V. launched its first-ever Spring Break program, executing simultaneously across three premier destinations in Cabo, Bimini, and Fort Lauderdale as the Official Hydration Partner. A fully integrated 360 campaign spanned on-site activations, OOH media, paid social, Barstool Sports partnerships, in-hotel room drops, pool parties, and title-sponsored events headlined by artists like Fisher. With over 1 million samples distributed and coordinated retail execution across 7-Eleven, HEB, Publix, Casey's, and RaceTrac, the brand owned the college consumer from every angle.
Year
Miami 2025
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we'll help make it unforgettable.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we'll help make it unforgettable.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Big ideas need the right team. Tell us where you want to show up and we'll help make it unforgettable.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.