BODYARMOR Flash I.V. needed to break beyond its sports positioning and establish itself as the go-to rapid hydration choice for the college spring break audience.
The team deployed a 360-degree program combining on-site activations, OOH, paid social, Barstool Sports partnerships, and coordinated retail promotions across 7-Eleven, HEB, Publix, Casey's, and RaceTrac to surround the consumer at every touchpoint.
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(2020-26©)
