Blue sky with scattered clouds
Alleyoop

Full Services 2026

Full Services 2026

Full Services 2026

Scroll to explore ↓

Crowd at a live event in black and white
Alleyoop

/

Why us

We are your
Marketing assist.

We are your
Marketing assist.

We are an extension of your team.

We are an extension of your team.

We are an extension of your team.

Leveraging the billion-dollar playbook with disruptive marketing tactics that we know work, so you can win faster.

Leveraging the billion-dollar playbook with disruptive marketing tactics that we know work, so you can win faster.

Leveraging the billion-dollar playbook with disruptive marketing tactics that we know work, so you can win faster.

We build brand awareness and drive sales. It’s what we do.

We build brand awareness and drive sales. It’s what we do.

We build brand awareness and drive sales. It’s what we do.

BODYARMOR step and repeat
David with Kobe Bryant at a BODYARMOR event
Alleyoop

/

Who we are

Who we are

Who we are

Proven
winning
experience.

Proven
winning
experience.

Proven
winning
experience.

20+ years of building and scaling brands at the highest level. We know what it takes to win in a competitive landscape.

20+ years of building and scaling brands at the highest level. We know what it takes to win in a competitive landscape.

Your brand
becomes
our brand.

Your brand
becomes
our brand.

Your brand
becomes
our brand.

We are an extension of your team. We move fast, stay scrappy and treat every dollar like it’s our own.

We are an extension of your team. We move fast, stay scrappy and treat every dollar like it’s our own.

Not your
traditional
agency.

Not your
traditional
agency.

Not your
traditional
agency.

David and his team come exclusively from the brand side, and know how to win for you.

David and his team come exclusively from the brand side, and know how to win for you.

Alleyoop

/

What we do

What we do

What we do

What we do

Strategy work

Strategy

Strategy

Strategy

Events work

Events

Events

Events

Social work

Social

Social

Social

Creative work

Creative

Creative

Creative

Partnerships work

Partnerships

Partnerships

Partnerships

Retail work

Retail

Retail

Retail

Content work

Content

Content

Content

PR & Seeding work

PR & Seeding

PR & Seeding

PR & Seeding

Merch work

Merch

Merch

Merch

Backyard basketball hoop
Alleyoop

/

Work with us

How we work together

How we work together

Choose the support level you need.

Choose the support level you need.

Choose the support level you need.

Advisory

Advisory

Running the plays and executing the plan while being efficient and scrappy.

Running the plays and executing the plan while being efficient and scrappy.

Running the plays and executing the plan while being efficient and scrappy.

Strategy

Strategy

We map the story, the launch, and the growth plan so every channel is pointed the same direction. No two brands get the same plan.

We map the story, the launch, and the growth plan so every channel is pointed the same direction. No two brands get the same plan.

We map the story, the launch, and the growth plan so every channel is pointed the same direction. No two brands get the same plan.

Execution

Execution

We run the plays, handling the launches, content, and activations, turning the plan into work that actually ships.

We run the plays, handling the launches, content, and activations, turning the plan into work that actually ships.

We run the plays, handling the launches, content, and activations, turning the plan into work that actually ships.

Fractional CMO

Fractional CMO

A senior marketing leader embedded in your business, owning the plan and the team without the full-time hire.

A senior marketing leader embedded in your business, owning the plan and the team without the full-time hire.

A senior marketing leader embedded in your business, owning the plan and the team without the full-time hire.

Paul George spinning a basketball
Paul George spinning a basketball

Our

Our

Work

Work

wet hydration

Paul George

Alleyoop

/

Our work

BODYARMOR hydration station at Revolve Festival
Alleyoop

/

Our work

Revolve Fest

Revolve Fest

BODYARMOR

/

/

Coachella

Coachella

Coachella

Coachella’s Revolve Festival brings together 2,000 of the world’s most influential creators, and BODYARMOR’s presence was built from the ground up to match the moment. A fully custom hydration station served electrolyte slushes and premium water, backed by end-to-end event staffing, content creation, and exclusive custom merch. Every detail was intentional, every touchpoint on-brand, and every influencer left with BODYARMOR in hand.

Coachella’s Revolve Festival brings together 2,000 of the world’s most influential creators, and BODYARMOR’s presence was built from the ground up to match the moment. A fully custom hydration station served electrolyte slushes and premium water, backed by end-to-end event staffing, content creation, and exclusive custom merch. Every detail was intentional, every touchpoint on-brand, and every influencer left with BODYARMOR in hand.

Coachella’s Revolve Festival brings together 2,000 of the world’s most influential creators, and BODYARMOR’s presence was built from the ground up to match the moment. A fully custom hydration station served electrolyte slushes and premium water, backed by end-to-end event staffing, content creation, and exclusive custom merch. Every detail was intentional, every touchpoint on-brand, and every influencer left with BODYARMOR in hand.

Creator holding BODYARMOR at Revolve
Guests at the hydration station
Slush machines at the station
Guest with an electrolyte slush
The pink striped hydration station
BODYARMOR slush machines
Staff handing out drinks
Alleyoop

/

Our work

BODYARMOR

Revolve Fest Coachella

Revolve Fest Coachella

Revolve Fest Coachella

Formula 1 car passing BODYARMOR trackside branding in Las Vegas
Alleyoop

/

Our work

Formula 1

Formula 1

BODYARMOR

/

/

Las Vegas 2023

Las Vegas 2023

Las Vegas 2023

Las Vegas hosted its first Formula 1 Grand Prix. BODYARMOR showed up as official hydration partner: trackside branding, Sphere placements, OOH, fan zone sampling, suite hospitality with Alix Earle, Cam Newton and Adam W, and activations across the Strip.

Las Vegas hosted its first Formula 1 Grand Prix. BODYARMOR showed up as official hydration partner: trackside branding, Sphere placements, OOH, fan zone sampling, suite hospitality with Alix Earle, Cam Newton and Adam W, and activations across the Strip.

Las Vegas hosted its first Formula 1 Grand Prix. BODYARMOR showed up as official hydration partner: trackside branding, Sphere placements, OOH, fan zone sampling, suite hospitality with Alix Earle, Cam Newton and Adam W, and activations across the Strip.

BODYARMOR on the Las Vegas Sphere
Cam Newton at the BODYARMOR suite
The Rehydration Club fan zone
Formula 1 car on the Strip circuit
Guest drinking BODYARMOR Flash I.V.
BODYARMOR Flash I.V. suite
Guests with helmets in the fan zone
Alix Earle with BODYARMOR
Alleyoop

/

Our work

BODYARMOR

Formula 1 Las Vegas

Formula 1 Las Vegas

Formula 1 Las Vegas

Two friends laughing with cans of wet hydration
Alleyoop

/

Our work

wet hydration
Wall of wet hydration marketing playbook pages
Alleyoop

/

Our work

The Playbook

The Playbook

wet hydration

/

/

2026

2026

2026

Alleyoop became Wet Hydration’s end-to-end marketing partner, overseeing strategy, brand activations, partnerships, and retail launches while delivering a comprehensive marketing playbook built to drive growth.

Alleyoop became Wet Hydration’s end-to-end marketing partner, overseeing strategy, brand activations, partnerships, and retail launches while delivering a comprehensive marketing playbook built to drive growth.

Alleyoop became Wet Hydration’s end-to-end marketing partner, overseeing strategy, brand activations, partnerships, and retail launches while delivering a comprehensive marketing playbook built to drive growth.

Paul George spinning a basketball
Paul George drinking wet hydration poolside
Photographer shooting in a kitchen
Paul George with a lineup of wet hydration cans
Paul George seated with a can
Photographer shooting Paul George poolside
Alleyoop

/

/

/

Creative

Creative

Creative

Alleyoop

/

/

/

Creators

Creators

Creators

wet hydration box truck wrap

Vehicle wraps

Vehicle wraps

Vehicle wraps

wet hydration out-of-home poster

OOH

OOH

OOH

wet hydration digital ad

Digital ads

Digital ads

Digital ads

wet hydration tote bag and merch

Merch

Merch

Merch

wet hydration activation cart

Activations

Activations

Activations

Alleyoop

/

/

/

Design

Design

Design

BODYARMOR billboard boat off a spring break beach
Alleyoop

/

/

/

Retail disruption

Retail disruption

Retail disruption

BODYARMOR

Spring break retail takeover

Spring break retail takeover

7-Eleven Dollar Days · Multi-retailer + OOH program · March 2025

7-Eleven Dollar Days · Multi-retailer + OOH program · March 2025

7-Eleven Dollar Days · Multi-retailer + OOH program · March 2025

Flash I.V. RTD weekly $ sales

Flash I.V. RTD weekly $ sales

7-Eleven total enterprise · W/E 03.02.25 – 03.30.25

+314%

+314%

Dollar Days week $ sales
vs prior 4-wk avg

Dollar Days week $ sales
vs prior 4-wk avg

$163K

$164K

$201K

$204K

$759K

3/02

3/09

3/16

3/23

3/30

Prior 4 wks · Avg $183K

Dollar Days

7-Eleven
Speedway
H-E-B
Casey’s
Publix
RaceTrac
Family Dollar

70M+

70M+

Impressions

Impressions

70M+

Impressions

80K+

80K+

Samples distributed

Samples distributed

Samples distributed

13.2%

13.2%

All-time high · Rapid Rehydration

All-time high · Rapid Rehydration

All-time high · Rapid Rehydration

+25%

+25%

Share growth

Share growth

Share growth

Weekly $ sales: Flash I.V. RTD, 7-Eleven Total Enterprise. Dollar Days week (w/e 3.30.25) vs. avg. of prior 4 wks. Source: Circana / C-Shopper; Nielsen Total US Convenience.

Alleyoop

Let’s work.

© 2026 Alleyoop Group