YOUR GUIDE TO CHOOSING STOCK PHOTOGRAPHYYOUR GUIDE TO CHOOSING STOCK PHOTOGRAPHY
September 20, 2018
by Helen Stump
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HOW TO AVOID A PHOTOGRAPHIC FAUX PAS Stock photos are a valuable tool for online and offline marketing campaigns. With the right image as part of your website, brochure or social media, you can attract attention and win customers over to your brand. But not all images are created equal.
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FINDING DESIGN INSPIRATION IN IMPERFECTIONFINDING DESIGN INSPIRATION IN IMPERFECTION
July 12, 2018
by Helen Stump
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REBRANDING A JAPANESE RESTAURANT One of the most interesting parts of being a graphic designer is exploring the essence of a brand. What they do, who they do it for and why, as well as what makes them different. It’s the stories, relationships and vision that sit at the heart
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CASE STUDY: HOW REBRANDING HELPED TRANSFORM A TROPICAL GOLF COURSE INTO PARADISE FOUNDCASE STUDY: HOW REBRANDING HELPED TRANSFORM A TROPICAL GOLF COURSE INTO PARADISE FOUND
January 17, 2018
by Helen Stump
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  A little-known fact about me: I am not a flyer. Seriously. I’m hand-clenching, sweat-dripping terrified. Sitting next to me during take-off, you’d think I was having a heart attack. Which is why I’m particularly proud of this project, where I not only faced my flying phobia, but completed a

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STAYING IN TOUCH: THE RISE OF TACTILITYSTAYING IN TOUCH: THE RISE OF TACTILITY
December 15, 2017
by Helen Stump
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  If you’re under the impression print is dead, think again. Yes, digital marketing has stormed the castle and demands our attention, but the physical nature of print speaks to one of our most basic senses: touch. Recently, I was lucky to attend a breakfast where ardent print aficionado and

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HOW TO CREATE CONSISTENT COLOURS ACROSS YOUR BRANDHOW TO CREATE CONSISTENT COLOURS ACROSS YOUR BRAND
August 3, 2017
by Helen Stump
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… Your brand is so much more than a logo. It goes well beyond the font you choose for your communications. Today we’ll be looking at one of the more important elements, colours. Colours are one of the most memorable ways to identify your business. They also set the mood

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YOUR BRAND CHECKLISTYOUR BRAND CHECKLIST
July 1, 2017
by Helen Stump
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… It’s a new year! Here is a simple test to see if your brand needs a leg up this finanical year. 1. What is your colour palette? Do you know what numbers to use? For Print, Digital and Signage? 2. Do you know where your logo files are on

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September 20, 2018 by Helen Stump
January 17, 2018 by Helen Stump
July 12, 2018 by Helen Stump